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Patricia De Angelis, Ph.D.
The fourth goal of the National Seed Strategy is aimed at strengthening existing interactions and broadening connections to support a collaborative and ongoing informed effort. Key elements of this goal include developing internal and external communications for various audiences; incorporating Strategy actions into agency policies and programs; and reporting progress on implementation to agency leadership and other collaborators. To support common messaging across multiple federal agencies and hundreds of partners, a small interagency team of outreach specialists developed a Communications Toolkit aimed at two broad audiences – public-facing outreach and federal in-reach that could be tailored to agency employees and leadership. Capitalizing on existing programs and products and focused on key actions and outcomes that will benefit all partners, the plan helped coordinate additional communications activities and products among the partner agencies and with new audiences outside our traditional fields of study or partnership base. Success stories, lessons learned, and recommendations for improvements are fundamental to building momentum and gauging progress. Incorporating Strategy actions into agency policies and programs is among our biggest challenges and greatest accomplishments. Tracking progress and maintaining momentum is both complicated and informed by engaging with new partners, responding to changing national priorities, and adjusting to agency staff turnover. Building on our successes and addressing challenges will be integral to informing next steps.
Conference Presentation, SER2021
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