Mate Project: Market Access and Territorial Empowerment

Interested in watching this video? You have two options:

This video is part of the SER Conference Library. If you want to learn more about this resource please see this guide.

Buy a pass

You can purchase a pass for this video on our website.

Already purchased access to this video, or want to redeem credit for a new order? Just enter your order number or email below:

SER Member?
Sign in below to get unrestricted access:

Oscar Rodas, Olivia Suárez, Lucas Mongelós

Publication Date:

The MATE Project, financed by the German Federal Ministry of Economic Cooperation and Development (BMZ) and led by WWF in Paraguay, responds to the need to take advantage of the agroforestry systems implemented in the Atlantic Forest of the Upper Paraná and to generate opportunities for the cultivation and industrialization of yerba mate and medicinal plants, thus giving added value to the production of beneficiary rural families and promoting access to local and international markets that demand products that are safe, environmentally friendly and biodiversity friendly; and climate-smart. The project has sought to strengthen the productive independence of the rural and indigenous populations, especially women and young people, by training them and facilitating their work with a friendly approach in an area of very high local and international demand (yerba mate), with an added value that allows for more competitive prices.

Resource Type:
Conference Presentation, SER2021

Pre-approved for CECs under SER's CERP program